Background

The No Name Youth Ambassadors needed a logo for branding on all of our materials. There was no standard or limitation to what the logo should be.

Challenges

Readers should be able to read the logo quickly at a big and small size. There shouldn’t be details that are hard to see when the logo is small. It should represent the brand of NNYA so it should be appropriate content and “look formal”

• What shape should the logo be?
• What colors should be used?
• Should the name No Name Youth Ambassadors be fully written out or just NNYA?
• Asymmetric or symmetric?